Theoroi, a project of The Schubert Club, aims to cultivate the next generation of Twin Cities arts audiences by engaging a select group of arts ambassadors in a curated season of diverse arts performances and sparking curiosity about the arts through the use of social media.
This group of young individuals, ages 21-35, attends a curated schedule of ten local cultural performances. As a Theoroi, their commitment is to spread the word about their cultural experiences through interactive social media outlets of their choice, such as Facebook, Twitter, Blogs, etc. The group pays a nominal membership fee, and The Schubert Club subsidizes all other expenses.
The program is designed to reach young people through the communication vehicles that they use every day as they “journey to festivals and announce and invite others to the celebrations” – the root of being a Theoroi. learn more
New members: $150 (+ $250 deposit*)
Returning members: $250 (+ $250 deposit*)
Questions? Contact Tessa Retterath Jones at 651-789-4410 or firstname.lastname@example.org
*learn more about the requirements of participating in Theoroi at www.theoroi.com
From MNuet.com: Engaging young people in classical music is an ever-present challenge for orchestras, choirs and opera companies everywhere. In the Twin Cities, at least five major organizations have programs designed not only to endear young people to the art form, but also to artistic giving, networking and the rewards of living a life through the arts. In this podcast, Theoroi program manager, Tessa Retterath Jones, participates in a discussion about how to attract and grow new classical audiences in the Twin Cities.