Theoroi: (pronounced thee-uh-roy): The Greek word for ambassadors of the arts

Theoroi, a project of The Schubert Club, aims to cultivate the next generation of Twin Cities arts audiences by engaging a select group of arts ambassadors in a curated season of diverse arts performances and sparking curiosity about the arts through the use of social media.

Members of this group (all in their 20s and 30s) attend a “sampler package” of 10 performing arts events across the Twin Cities to get a wide variety of cultural experiences. The group then uses social media to share their experiences with their own social network.

Members attend each arts event as a group sharing their collective experience and building friendships. In addition to the performances, opportunities for additional enrichment, such as conversations with artists or backstage tours are arranged for the group before or after each event.

The arts organizations included in current and past seasons include VocalEssence, Minnesota Opera, The Schubert Club, Walker Art Center, Dakota Jazz Club, Jungle Theater, Mixed Blood, Ordway , SPCO, & James Sewell Ballet, among others.

Much like the Theoroi of Ancient Greece whose job it was to journey to festivals as ambassadors and announce and invite others to these celebrations, the members of Schubert Club’s Theoroi act as ambassadors of the arts by spreading the word about their cultural experiences through interactive social media outlets of their choice, such as Facebook, Twitter, Blogs, etc.

 Photos from Previous Theoroi Gatherings

Schedule of Events

  • September 5 – Welcome Reception
  • September 12 – Arts Partnership Young Professionals Social
  • September 28 – Dave Holland Prism at the Dakota
  • October 3 – Social Media Tutorial & Happy Hour
  • October 27 – VocalEssence at Orchestra Hall
  • November 25 – Rokia Traoré at The Cedar Cultural Center
  • December 14 – Dark & Stormy Productions: The Receptionist
  • January 12 – Hilary Hahn and Hauschka: Silfra
  • January 28 – Mid Season Happy Hour
  • February 7 – Wits: Andy Richter & Neko Case
  • March 27- Companhia Urbana de Dança at Walker Art Center
  • April 12- The Minnesota Opera: The Magic Flute
  • May 3- James Sewell Ballet: Dante’s Inferno
  • June 5- Guthrie Theater: Crimes of the Heart
  • June 12 – Season Closing Party