November 2 “First Thursday” in the Museum: Music Boxes and Phonographs!

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The Schubert Club Museum will be open late on this Thursday, Nov 2 from 4-8pm. Gather your friends, and join us!

This month we are highlighting the distinctive sweet voices of our music box and phonograph collection, dating back to 1900. Thomas Kuehn, Professor Emeritus in Mechanical Engineering at the University of Minnesota and the current Vice President of the Musical Box Society International will demonstrate these fascinating mechanical musical instruments along with other machines that were developed to play instruments such as the pipe organ, reed organ, violin, harp and banjo.

Plus, enjoy wine, refreshments, trivia and interactive fun and music-making throughout the Schubert Club Museum.

Learn more here

Now Hiring: Education and Community Engagement Associate

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The Education and Community Outreach Associate supports the Education and Museum Director (EMD) in the delivery of all education and community-based programs.  The role includes administrative office-based work and community-based interaction with partners and program participants (students and adults) primarily in the Twin Cities community.   The position is new and is being added to the administrative team in response to initiatives outlined in Schubert Club’s latest strategic plan.


Assist the Education & Museum Director (EMD) with the administration and set up of all Schubert Club education and community outreach programs to ensure all programs are managed effectively for maximum impact.

  • Assist in processing registrations and applications for various programs including Special Music Grants, Jazz Piano Workshop, Student Scholarship Competition, Five Dollar Scholar.
  • Prepare venue and artist contracts.
  • Organize payment confirmations with Finance Manager for a variety of fee payments (e.g. teaching artists, judges) and scholarships/financial awards.
  • Prepare travel and program itineraries for artists, clinicians and judges.
  • Assist EMD in planning, designing and gathering/purchasing materials for hands-on classroom/workshop projects for education events (KidsJam, Family Arts Blast).
  • Process data and prepare reports of program experiences, surveys and evaluations. Collaborate with EMD in setting goals and assessing program effectiveness.
  • Prepare information packets for board committee members and participants – Special Music Grants, Student Scholarship Competition.
  • Assemble and update program and promotional information for the website manager for all SC Education programming and activities.
  • Maintain current contact information for education program participants – teachers, students, artists, venue managers, etc.
  • Assist EMD in the coordination of program activities at scheduled education events.
  • Assist EMD in coordinating publicity for education events, e.g. printed pieces, signage, website promotional information
  • Coordinate piano rentals, tunings and any other equipment needs for events and programs – Jazz Piano Workshop, Student Scholarship Competition, KidsJam


Represent Schubert Club in a wide range of relationships with program participants and community partners in support of Schubert Club’s mission and goals.

  • Communicate processes and logistics to participants in programs such as $5 Scholar, Special Music Grants, Jazz Piano Workshop, KidsJam, Student Scholarship Competition
  • Attend meetings and workshops in Schubert Club spaces and community venues and ensure events are properly prepared and run smoothly.
  • Attend community & classroom events/programs as requested to assist in future programming decisions.


Support and foster Schubert Club’s collaborative business practices to ensure that all business activities support Schubert Club’s mission successfully.

  1. Assist with setting up concerts and events as requested.
  2. Assist with onsite concert and event support.
  3. Assist with office-wide projects as needed.
  4. Act as a steward and liaison with the public at Schubert Club events, to foster the positive reputation of Schubert Club.
  5. Other duties as assigned.



  • Bachelor’s degree in Music, Music Education, Arts Administration or related field 



  • At least 2 years experience in arts administration, community programming or equivalent
  • Teaching or classroom experience
  • Experience in non-profit organization
  • Ability to communicate effectively verbally and in writing



  • Moving instruments and equipment (up to 40 pounds)

  • Computer skills required; Word & Excel, Microsoft software

  • Access to independent transportation, valid driver’s license and current vehicle insurance, with willingness to drive to different community sites and transport materials as needed

  • Must be available for occasional evening and weekend hours

  • Must pass a criminal background check


Applications deadline Monday, November 6.  Interviews will be scheduled the week of November 13.

If interested in this position, please submit resume and cover letter to:
Kate Cooper, Director of Education and Museum

Now Hiring: Patron Relations Manager

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Patron Relations Manager

Full-Time (non-exempt)

Reports to Tessa Retterath Jones, Marketing Director

Schedule/Hours: Regular business hours with frequent evening and weekend hours


The Patron Relations Manager is responsible for ticketing and box office services, marketing assistance, audience and donor database management, and development assistance. This position reports to the Marketing Director and takes additional direction from the Director of Development


  1. Oversee the day-to-day operations of Schubert Club ticket office duties, phone line responsibilities, and day-of-concert counter sales to result in efficient and accurate transactions, streamlined and updated processes and practices, and a seamless customer service experience
    1. Answer ticket office calls and process ticket orders, turn backs and exchanges; print and mail tickets on a daily basis; monitor unbalanced orders and online subscriptions; and coordinate complimentary and special ticketing requests
    2. Manage ticket office operations on concert nights, handling all aspects of the ticket purchasing experience
    3. Coordinate day-of concert logistics including pre-printed tickets, cash requests, signage, special promotions, etc
    4. Reconcile cash, credit and checks, complete event settlements, enter information into AudienceView, and provide necessary back-up reports for every concert or event
    5. Keep detailed notes on customer requests, preferences and feedback
    6. Monitor reconciliation of cash receipts and electronic deposits of credit card transactions from all ticket sales, developing procedures for accurate handling of all legal tender until deposit
    7. Execute the subscription process including processing orders, tracking and fulfilling seating requests, following up with patrons, and tracking sales for weekly reports
    8. Identify recurring problems in meeting general customer expectations and suggest solutions to Marketing Director
  1. Build and coordinate ticketing and development/fundraising systems within AudienceView including series, concerts, pricing charts, subscription, venues, promotional offers, funds management structure and updates to result in updated systems, optimum productivity, and efficient sales flow that result in seamless customer service transactions
    1. Coordinate the ticketing facets of the organization’s Customer Relations Management (CRM) database, including but not limited to: Venues, Series, Performances, Price Charts, Subscription, Promotional Offers, and Ticket Templates
    2. Update phone prompts in automated phone tree
    3. Ensure all offers are built accurately and according to what has been approved, testing all offers prior to their on sale
    4. Update ticketed events as needed or required by marketing efforts
    5. Work with AudienceView representatives to improve sales flow and implement new functionality to enhance sales and ease of customer experience
    6. Pull regular and special reports from AudienceView, ensuring they are distributed to appropriate staff
    7. Pull reports on fund structure, development reports, and development data
    8. First point of contact with Finance Manager regarding transaction details
  1. Provide administrative support including website monitoring, data generation, and email process to assist the Marketing Director and create efficiencies for marketing activities
    1. Maintain a working knowledge of the Marketing Director’s job duties to fill in as needed
    2. Attend training, configure events, discount codes, pricing structures, subscriptions, miscellaneous items, ticket templates and venues (in AudienceView) Database
    3. Maintain Filemaker database with patron contact information and purchasing history
    4. Assist with email marketing using Mailchimp including monthly imports of new email subscribers
    5. Import customer information from AudienceView to Filemaker and routinely remove duplicates
    6. Assist with website updates on a daily basis and social media marketing strategy to ensure materials are accurate and free of errors
  2. Provide administrative support to the Director of Development and create efficiencies in Development activities.
    1. Maintain a working knowledge of the Director of Development’s job duties to fill in as needed.
    2. Quickly and accurately process donations.
    3. Assist with admin tasks related to special events: e.g. pre and post-concert dinners, special events in the Museum, homes, and patron tour. Assist with coordination of logistics such as signage needs and other day-of details.
    4. Assist in creating donor solicitation letters, materials, and pull lists from AudienceView
    5. Track all gifts in AudienceView, gift tracking spreadsheets and update information as needed
    6. Create and generate thank you letters for gifts
    7. Maintain donor files
    8. Edit donor listings in An die Musik magazine
  1. Support and foster Schubert Club’s collaborative business practices to ensure that all organizational activities support the Schubert Club’s mission successfully
    1. Assist with setting up concerts and events as requested and needed
    2. Assist with onsite concert and event support
    3. Assist with museum activities as needed
    4. Assist with office wide projects as needed
    5. Act as a steward and liaison with the public at Schubert Club events, to foster the positive reputation of Schubert Club

Preferred Experience

    • Previous database experience

    • Ability to work evenings and weekends

    • 2 years ticketing experience 

    • Experience selling tickets and building ticketing components in AudienceView
    • Customer service experience 

    • Proficiency with Microsoft Office products

    • Knowledge and comfort working in a Mac based environment

    • Experience using Mailchimp, WordPress and Filemaker a plus


  • Ability to lift and carry up to 25 pounds
  • Ability to work frequent nights and weekends
  • Reliable transportation


  • B.A. or B.S. in Music, Theatre, Arts Administration, or related field
  • 2 years in ticketing position

To apply, please send cover letter, resume, and references to no later than September 15, 2017. 

2017-2022 Strategic Plan

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The Schubert Club Board of Directors recently adopted a new five year strategic plan for the period 2017-2022. This plan took shape over the course of the past 12 months with input from Board Members, staff, audience, community members and donors. It is our intention to use it as we would us a map, helping us to strengthen our programs and to cultivate new community connections through a shared passion for music.

KEY STRATEGY 1: Invest in new and expanded program initiatives to advance Schubert Club as an innovative and nationally recognized classical music presenter with a strong commitment to music education.

KEY STRATEGY 2: Broaden Schubert Club’s scope of service in the Twin Cities community.

KEY STRATEGY 3: Enhance Schubert Club’s impact on concert audiences, Museum visitors and education participants through interaction, learning and new technology opportunities.

KEY STRATEGY 4: Build strong governance and institutional resources to ensure the long-term ability of Schubert Club to respond to opportunities and pursue new initiatives.

View the Plan Here

Announcing the new Schubert Club Composer-in-Residence: Reinaldo Moya plus two additional financial awards for Minnesota composers

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Announcing the new
Schubert Club Composer-in-Residence: 

Reinaldo Moya

plus two additional financial awards for Minnesota composers

St. Paul, MN (Wednesday, June 7, 2017) — Schubert Club announced today at its Annual Luncheon the appointment of Reinaldo Moya as its new Composer-in-Residence beginning September 1, 2017. Moya will serve a two-year term in this position.

The role of the composer-in-residence is to create music, to participate in education and community programs, to advise and to advocate on behalf of Schubert Club. The position was specifically created with flexibility to allow the composer to shape residency activities to fit the individual’s strengths and interests. Reinaldo Moya’s residency plans include writing a chamber opera, introducing a composition element to Schubert Club’s KidsJam workshops and other programs, and providing mentorship to local young composers.

Schubert Club Artistic & Executive Director Barry Kempton said of the appointment: “The strong compositions submitted as part of Reinaldo’s application together with his compelling vision for his residency make Reinaldo an ideal composer-in-residence to follow in the path blazed previously by David Evan Thomas, Edie Hill and Abbie Betinis. I look forward both to supporting Reinaldo in his residency and to the benefits his creative mind and musical sensibilities will bring to Schubert Club. My overriding hope is that during his two-season residency, both he and Schubert Club will learn and develop from one another.”

Reinaldo Moya stated:  “I’m beyond excited to be joining the Schubert Club team. Through my compositions, educational activities and role as an artistic advisor, I hope to contribute to the Schubert Club’s mission. One of my goals is to bring awareness to the role that Latin American immigrants have played in our state, both historically and in the present.”

In addition, Schubert Club announced financial awards to support the creation of new works by two other Minnesota-based composers, deVon Russell Gray and Tiffany Skidmore.  Both composers were identified during the Composer-in-Residence search process.

About the Selection Process
Minnesota composers were invited to submit an application in early 2017. There were 33 candidates in total. The search committee comprised Artistic & Executive Director Barry Kempton together with composers Clarice Assad and Patrick Castillo.

About Reinaldo Moya
Reinaldo Moya is a graduate of Venezuela’s El Sistema music education system. Through El Sistema, he had access to musical training from an early age and was a founding member of the Simón Bolívar Symphony Orchestra touring throughout Europe, North and South America. A graduate of The Juilliard School and a participant in the prestigious John Duffy Composers Institute and the New Jersey Symphony Orchestra Conce Composers Institute, Moya now lives in Northfield, and is Associate Professor of Composition at Augsburg College.  Reinaldo Moya is the recipient of the 2015 McKnight Composers Fellowship, the Van Lier Fellowship from Meet the Composer and the Aaron Copland Award from the Copland House.

About deVon Russell Gray
deVon Rusell Gray, multi-instrumentalist, is best known as dVRG in the acclaimed live hip hop band, Heiruspecs. Lesser known are his classical and chamber music works, film scores, experimental collaborations (SPCO Liquid Music Series), arranging credits (Poliça, The Cloak Ox, Allan Kingdom), session work, and production. Gray, has studied orchestral conducting with world renowned artists Manny Laureano (MN Orchestra) and Donald Palma (Orpheus Chamber Orchestra); and composition with Lee Hyla, & Michael Gandolfi, to name a few.  Redefining versatility, dVRG draws inspiration from an enviable record collection, from Claudio Monteverdi to Shuggie Otis, and communicates through nuanced sounds; a musical polyglot disguised as a lone star…ready to super nova. 

About Tiffany Skidmore
Tiffany M. Skidmore holds degrees in Vocal Performance and Music Composition from Gonzaga University, Eastern Washington University, and the University of Minnesota. She has studied with Scottish composer James Dillon, Chaya Czernowin (head of the Music Composition department at Harvard University), Jonathan Middleton, and J. Kevin Waters. Her work has been featured in master classes with Brian Ferneyhough, Chaya Czernowin, and Julio Estrada. She has been a featured composer in the Hildegard von Bingen Festival of Women in the Arts and the Rimon Artist Salon, and her work has been performed throughout Europe and the United States by the CSU Stanislaus Concert Chorale, the EWU Concert Chorale, Opus7 Vocal Ensemble, the Kiev Philharmonic, Duo Gelland, Peter Wright (principal clarinetist for the Jacksonville Symphony Orchestra), the Hark Quartet, Ensemble Dal Niente, Jeffery Kyle Hutchins, Nanyi Neil Qiang, Without Fear of Wind or Vertigo, and the Strains New Music Ensemble, among many others. She is a member of the American Composers Forum and a founding member of the Minneapolis composer collective, 113.

About Schubert Club
For over 135 years, Schubert Club has invited the world’s finest recital soloists and ensembles to the Twin Cities and promoted the finest musical talents of our community through performances, education, and museum programs. It has secured a prominent and distinguished reputation among musical organizations nationwide, and is one of the first arts organizations in the country.

The Schubert Club’s International Artist Series has presented virtually all of the world’s great recitalists including Jascha Heifetz, Arthur Rubinstein, Cecilia Bartoli, Beverly Sills, Leontyne Price, Yo-Yo Ma and Renée Fleming to name a few. In 2014, Schubert Club introduced Schubert Club Mix, its convention-breaking performance series in nontraditional venues. Additional series include Music in the Park Series (chamber music concerts in the St. Anthony Park neighborhood), a free weekly lunchtime Courtroom Concerts series in downtown St. Paul, Accordo, and the Hill House Chamber Players.

The Schubert Club is committed to music education and reaches hundreds of children and young adults annually through family-friendly concerts, workshops, music lessons and scholarships.

The Schubert Club Museum located in historic Landmark Center holds a world-class collection comprised of historic keyboards, instruments from around the world, and original letters and manuscripts by famous composers.

For more information visit

Media Contact:
Tessa Retterath Jones

Now Hiring: Marketing Internship (5 month paid position)

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Schubert Club 

Marketing Internship

5 month paid internship (September 2017-January 2018), 12 hours per week

This internship is structured to provide real-life experience assisting with nonprofit marketing, interactive media and audience development. You will gain experience writing and creating compelling content for multiple social media vehicles and gauging success for each communication. Through the Theoroi program, you will have the opportunity to work with a large variety of performing arts organizations thereby growing your professional arts network.

Job Responsibilities:

Social Media: This position will be responsible for assisting the Director of Marketing & Ticketing with all social media and online marketing efforts. This will include creating engaging content for social media platforms, making posts to social media platforms on a regular basis including in real-time during events and concerts, interacting with and responding to posts by others on all platforms, and developing new ideas and researching new trends for using social media to assist marketing and communication efforts. 

Theoroi – Arts Ambassador Project: This position will assist the Director of Marketing & Ticketing with Schubert Club’s Theoroi program ( Responsibilities will include assisting with coordination of Theoroi events and extra social events for the group; managing attendance and social media usage by Theoroi members, and assisting with communication to Theoroi members through email and social media. You will be responsible for keeping Theoroi social media up-to-date, posting content on a regular basis to keep the group engaged, keeping the Theoroi website page up-to-date, and responding and interacting with posts on social media. You will be expected to attend Theoroi events and assist with day-of event logistics.

Marketing: This position will assist with many various marketing tasks including but not limited to: submitting concerts and events to local online listings of events; assisting with distribution of marketing materials; helping with website edits and gathering of digital assets; assisting in other marketing and audience development tasks and activities as assigned by the Director of Marketing & Ticketing.


Proficiency in social media including Facebook, Twitter, Pinterest & Instagram.

Excellent written communication including strong editing and proofreading skills.

Familiarity with WordPress, MailChimp and SurveyMonkey a plus.

Available to work occasional weekends or evening events.

Familiarity with performing arts.

Must be at least 21 years of age

Interested individuals should apply by August 1, 2017.  Please mail or e-mail your letter of intent and resume to: 

Tessa Retterath Jones
The Schubert Club
302 Landmark Center, 75 West Fifth Street
St. Paul, MN  55102

Equal Opportunity Employer

Announcing Accordo 2017-2018

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Accordo 2017-2018: A Celebration of Dvořák

Accordo is a string ensemble composed of present and former principal string players of the Saint Paul Chamber Orchestra and Minnesota Orchestra. The group has been named “Best Chamber Ensemble” by the Minneapolis Star Tribune and “the dream team of chamber music” by Minnesota Monthly.

Monday, October 16, 2017, 7:30pm • Plymouth Congregational Church

Barber: Dover Beach, Opus 3 for Voice and Quartet
Respighi: Il Tramonto for Voice and Quartet
Dvořák: Viola Quintet in E-flat, Opus 97
with guest Adriana Zabala, mezzo

Monday, November 27, 2017, 7:30pm • Plymouth Congregational Church

Martinů: Three Madrigals for Violin & Viola
Kirchner: Piano Trio (1954)
Novacek: Rags for Violin and Piano
Dvořák: American Quartet in F major, Opus 96
with guest John Novacek, piano

Monday, February 26, 2018, 7:30pm • Plymouth Congregational Church

Dvořák: Bagatelles, Opus. 47 for Harmonium, 2 Violins, & Cello
Prokofiev: String Quartet No. 1 in B minor, Opus 50
Schumann: Piano Quartet in Eb, Opus 47
with guest Gilles Vonsattel, piano

Tuesday, March 13, 2018, 7:30pm • Ordway Concert Hall

An evening of silent film with original compositions
with guest Stephen Prutsman, composer & piano

Monday, May 7, 2018, 7:30pm • Plymouth Congregational Church

Dvořák: Cypresses for String Quartet
Schulhoff: String Sextet
Mozart: Viola Quintet in C minor, K. 406



Subscribe & Save! (plus get the best seats)

Save over 20% and get the best seats by purchasing a five-concert package, on sale now.

Five-Concert Package Prices: 
$125 • $100 • $75 (limited view)

Subscribe Online Now

Order by phone (M-F, 8:30am-4:30pm): 651.292.3268

Renewing Subscribers, please watch the mail for your renewal packet which was mailed on Friday, May 12, 2017 or renew your same seats online at

Single Tickets

Single tickets start at $20 and are on sale Tuesday, August 1, 2017 at 11am.



Thank you to our season sponsors:       99.3 Classical MPR

Announcing the Fifth Season of Schubert Club Mix

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Announcing the Fifth Season of Schubert Club Mix

Now entering its fifth season with unparalleled momentum due to loyal and expanding audiences, Schubert Club Mix is an innovative series that takes the formality out of classical music through unique concert presentations and trendy atmospheres. We are pleased to announce Summit Beer Hall as our newest partner and venue beginning with the 2017-18 season of Summit Beer Hall. 

The season will feature five very different concerts. The first concert of the season will be a lively evening similar to a 17th-century English jam session featuring Barokksolistene called “The Alehouse Sessions” at Aria. Next up, also at Aria, Brazilian-American vocalist, composer, and pianist Clarice Assad and her world-renowned father Sergio Assad (guitar) will perform a jazz-inspired program primarily featuring music from their first recording together called Reliquia. Then we move to TPT Street Space for a program by composer Libby Larsen combining music with vintage comic strips. Then we’ll be back at Aria featuring percussionist Colin Currie performing on a broad array of percussion instruments.  And finally, to close the series in our newest venue, Summit Beer Hall, New York ensemble Third Sound, formed by composer Patrick Castillo, will perform a program featuring a world premiere by Castillo. 

In starting the series, Artistic and Executive Director Barry Kempton explains, “I believe there are music-lovers in our community for whom the formality and rituals of classical music performances in traditional concert venues are a deterrent to attending. Our idea behind Schubert Club Mix is to relax our presentation style and the ambiance of the venue without at all compromising the quality of the music-making.”

Five concert and Three concert Packages on sale Monday, May 1, 9am.

Single tickets on sale Tuesday, August 1, 2017 at 11am.

All concerts general admission.

Order online or call 651.292.3268 (M-F, 8:30-4:30)

View the entire season now

Now Hiring: Museum Guide

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Job title: Museum Guide

Part-time Museum Guide, responsible for augmenting and improving our museum visitor’s experience through descriptions that illuminate the collection and share the role of the Schubert Club as a cultural gem of our community. The Schubert Club Museum is one of only a few music-focused museums in the country, showcasing a diverse collection of historical instruments and replicas, and original autographed composer letters.

*Enjoy interacting and meeting with people from a variety of ages and backgrounds
*Able to speak comfortably before groups of people
*Able to work independently
*Able to accept supervision
*Able to be enthusiastic and flexible
*Honor time commitments for any scheduled assignments, including regular museum hours and special events or programs
*Provide great customer service by creatively solving problems and responding to visitor questions and concerns
*Capable of learning new material rapidly and willing to spend time and expend the effort necessary to study The Schubert ClubMuseum collection. Reading material includes The Schubert Club Museum Interpretive Plan.
*Extensive prior knowledge of music history and repertoire is not required but a prospective guide should have a working knowledge of music and a desire to learn
*Physically able to lead tours around the museum

To apply:  Send a cover letter and resume to Kate Cooper at

Theo-what? Shedding light on Theoroi, Schubert Club’s arts ambassador program

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I regularly find myself discussing and answering questions about our very unique young professionals program, Theoroi, with audience members, colleagues in the industry and even our own Board Members. Many people have heard a little about this group, and it has caught their intrigue, but don’t fully understand what the program is and how it fits into Schubert Club’s offerings. So because this is something I am asked about so frequently, I will dedicate this blog post to shedding some light on this complicated and unique program that we’re very proud of.

So, to start: Theoroi is a program that was started in 2011 in an effort to connect more young people to the Schubert Club in a meaningful way. The idea was to introduce new people to a wide variety of arts performances in an effort to give them the chance to sample all kinds of different art forms and pick and choose what they like. Of course, a good sampling of Schubert Club concerts are sprinkled in each season’s schedule with the hope that many of the young participants will come away with a devotion to our organization and our offerings.

Each ten-month season features six or more different events and offers a variety of genres including classical music, dance, jazz, world music, theater, and opera. As much as I’m able, I try to arrange some sort of extra enrichment opportunity for the group such as backstage tours or Q&A sessions with the artists or production staff. I also arrange some sort of social opportunity for each event to encourage the group to get to know each other well and form deep friendships.

We are able to accommodate between 20 to 30 individuals (all ages 21-39) each season. Each participant has to submit a written application stating their interest and making a commitment to participate for a 10 month season. The application period runs from June-August with the season spanning September-June. The cost to participate is highly subsidized by the Schubert Club, so to guarantee a solid commitment from each member and to be sure tickets that have been paid for aren’t going unused, in addition to the cost to participate, each member is also required to make a deposit that is refunded at the completion of the program.

If you remember, 2011 was when Twitter, Facebook and blogging were just becoming very mainstream, and there was a lot of excitement about implementing these tools into the audience experience at concerts. So to jump on board the social media bandwagon, we decided one of the core components of this group would be a requirement to use social media leading up to or after each event the group attended. Activating each user’s social media network would expand the reach of this program beyond just those participating to the hundreds and hundreds of people who are connected to each of the participants through social networks. The idea was that by asking the members to post about their experiences, they will show their peers, “Hey, look, the arts are cool. The arts are for young people. Look at all the great opportunities we have in the Twin Cities!”

The name Theoroi was chosen (despite being a very difficult word to pronounce) because much like the Theoroi of Ancient Greece, whose job it was to journey to festivals as ambassadors and announce and invite others to these celebrations, the members of Schubert Club’s Theoroi act as ambassadors of the arts by spreading the word about their cultural experiences through interactive social media outlets.

So here we are, nearing the completion of year six of the program, and I’d like to share a list of many of the successes of this program so far.

  • Out of about 115 total participants, over 40 have gone on to attend other Schubert Club performances; 14 have made financial contributions and six have gone on to become Board Members!
  • Word of mouth has caught on, and most new participants are a result of positive word of mouth from past or current members, and many people choose to participate for several years in a row (despite an increased cost for returning members).
  • The typical participant has no prior association with the Schubert Club and is a novice to many, if not most, of the different art forms featured in our season.
  • The varied season gives participants a wide variety of experiences which lets everyone come away learning what they like and dislike and hopefully exposing the group to many performances they might not have otherwise attended, fostering a well-rounded appreciation of the arts.
  • Not only are we aiding in the audience development efforts for Schubert Club specifically, but we are assisting audience development initiatives across the entire Twin Cities arts scene. In doing so, the Schubert Club has been recognized as a leader in the area of helping to grow Twin Cities’ audiences.
  • This program gives us the opportunity to form close ties with the audience development, ticketing, and marketing teams at other arts organizations and form collaborative relationships.
  • The last two years have quickly met capacity before the application deadline even passed.

For the sake of brevity, I won’t go into the list of challenges in this post, but I will say that that list is much, much shorter. It is encouraging to see so many young people having very positive experiences at so many of our events and going on to further their engagement with both the Schubert Club and many other Twin Cities arts organizations. I am grateful to the Schubert Club Board for viewing this program as a priority and giving me the opportunity to be involved in such an impactful program.

If you or someone you know is interested in getting involved, watch our website for the application process starting in June, or even better yet, shoot me an email and let me know you’re interested, and I’ll be sure to remind you when it’s time to apply!