Theoroi Arts Ambassadors – Kicking off the fifth year

By August 10, 2015Commentary

Today’s post is written by Tessa Retterath Jones, Director of Marketing & Ticketing at The Schubert Club.


We’re in the final weeks of recruiting new members for our arts ambassadors program, Theoroi. This will be the fifth year of this program, and it looks to be a great one.

The goal of Theoroi is to cultivate the next generation of Twin Cities arts audiences. The 30 members of this group (all in their 20s and 30s) attend a “sampler package” of ten performing arts events across the Twin Cities to get a wide variety of cultural experiences. The group then uses social media to share their experiences with their own social network.

The costs of Theoroi are subsidized by The Schubert Club making the program very affordable. It works out to be $15 per month which includes tickets to one performance per month, some sort of enrichment activity and often drinks or appetizers before or after the performance. The season spans ten months, September through June.

Some of the members are brand new to performing arts while others might consider themselves an expert in one area or another. The group attends all the performances together, so by the end of the program, many friendships form.

Much like the Theoroi of Ancient Greece whose job it was to journey to festivals as ambassadors and announce and invite others to these celebrations, the members of Theoroi act as ambassadors of the arts by spreading the word about their cultural experiences through interactive social media outlets of their choice, such as Facebook, Twitter, Blogs, etc.

There are still a few weeks left to apply to join the 15-16 season. The application deadline is August 21. The season starts on September 10th with a kick-off reception at The Schubert Club Museum.

Learn more, view photos and check out the 15-16 schedule of events here: